Understanding the general usage habits and attitude of the consumers to the product and service,

Positioning of the brand against the competitor brands in order to obtain information for market overall,

Obtaining information related to the development of marketing strategies,

Carrying out SWOT analyses aimed at discovering uncovered expectations or gaps, which will create a new opportunity in the market,

Collecting consumer insights for the formation of the properties to be tested in quantitative stage,

Realization of the expanded focus group meetings, are provided.