RESEARCH METHOD

• Quantitative
• Qualitative
  • - Focus Group Meetings
  • - In Depth Interviews
  • - Collective Shopping
  • - Children Groups
  • - Home Visits
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Collective Shopping

In the scope of the notion of collective shopping presented by BİNOM Research and Consultancy Services, in order to better understand the participant’s shopping behaviour, researcher accompanies him in shopping and an interview is held after the shopping.

After this application, the main target is to understand the shopping habits of people, how they choose and how the present product categories adapt for their lives.

İstanbul, Ankara, İzmir ofisleri ve 15 ilde faaliyet gösteren alt yüklenicileri ile ulusal bir ağa sahip olan BİNOM Araştırma ve Danışmanlık Hizmetleri; veri toplama, saha ve pazar araştırma projelerinde müşterileri için en efektif çözümleri üretmektedir.

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