Qualitative

The research method, which aims to thoroughly understand the target audience or consumers thoughts, attitude, tendencies, emotions and habits about the institution, notion, brand, product or services in question via using small samplings and detailed data acquisition, is called Qualitative Research.

Qualitative researches help us to understand the ways of thinking, emotion and behavior and repeated behavior patterns, of which we cannot understand the reasons that underlie, via questioning in indirect methods and analyze them in a cause and effect relation.

BİNOM Research and Consultancy Services produces the most effective qualitative research solutions via using the subject finding techniques such as random, network, chain method, online contact, local business guidebook and applying techniques such as collective shopping, in-depth interviews, home visits, bilateral interviews and focus group meetings.

Qualitative Research Fields are comprised of the below;

  • Obtaining consumer insight for communication strategies,

  • Consumer motives, barriers;

  • Trends and developments,

  • Usage and saving,

  • Brand image and corporate image,

  • Consumer expectations,

  • The perception of notions, products, brands and services;

  • Producing new ideas for product and notion development;,

  • Evaluation and comparison of shown alternatives.

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