Loyalty and Satisfaction
When today’s competitive environment dynamic market conditions are taken into consideration, customer loyalty is defined as the most important of the main factors for the long term success of companies.
Despite the fact that customer satisfaction provides long term customer relations, it is not considered sufficient for customer loyalty.
BİNOM Research and Consultancy Services is aware of customer loyalty is not achieved via only maintaining the present relations and communication with the customers, but with keeping these relations constantly close, developing and intensifying them.
In line with this awareness, BİNOM Research and Consultancy Services provides an approach that makes way for the measurement and development of customer satisfaction and loyalty, in order to manage customer relations more profitable.
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