Obtaining the assessment of the advert before publication,

Regard to the advert, understanding its pros and cons,

Defining of the message’s clarity and perceptibility,

Perception of the suitability of the advert for the product and the brand,

The effect of the advert on the tendency of purchase of the product,

The effect of the advert to the brand’s image,

Defining the difference of the advert,

Defining the aspects that need to be improved in the advert, are provided