In-Depth Interviews
In order to provide an environment in which the participants can speak freely and show their true feelings in the scope of qualitative research, BİNOM Research and Consultancy Services can carry out in-depth interviews with target persons in a way that a not-completely formed free flow plan can be realized, particularly in personal and sensitive topics.
In-Depth Interview;
It is an ideal method used to obtain personal or sensitive information which cannot be elaborated in a group environment.
It is also used for persons that cannot participate in focus groups or have a very heavy work load (For example: businessmen, doctors, etc.)
It is also used to elaborate some notions during the first stage of the polls
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