RESEARCH METHOD

• Quantitative
• Qualitative
  • - Focus Group Meetings
  • - In Depth Interviews
  • - Collective Shopping
  • - Children Groups
  • - Home Visits
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Focus Group Meetings

Creating focus groups of 6-8 people from the target consumer audience and carrying out meetings according to suitable flow plans by expert moderators, BİNOM Research and Consultancy Services produces most suitable and effective qualitative research solutions for products or brands.

Depending on the scope of the research, BİNOM Research and Consultancy Services provides services as such expanded focus group (approx. 3 hours), mini group (4-5 participants) and product usage focus group (product performance test).

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