TUAD, the heart of the research industry in Turkey, supports the economic and social activities of many national and international research firms in the sector through various projects and training, ensuring that the sector, research firms that meet the needs of clients, and most importantly, society, are recognized as reputable and institutional.
TUAD monitors the standards, working conditions, and information delivery quality that national and international firms in Turkey fundamentally need, on behalf of both the industry and the customers, while adapting to the rhythm of the ever-changing global dynamics. Collaborating with leading organizations in both the research industry and other sectors in all of its activities, TUAD is an organization with a wide reach, creating synergy within the private sector’s internal relations.
ESOMAR, the global institution for professionals conducting opinion and market research, has over 4,000 members across 100 countries, encompassing both users and research providers.
As the largest-scale organization in the research community, ESOMAR is the main determinant of all quality standards and rules in the industry.