Mystery shopper studies provide corporate companies worldwide with the opportunity to establish high customer service standards within their organizations. Mystery shopper studies are also referred to as secret shopping, virtual customers, performance audits, and observers.
It is a market research method designed to evaluate and monitor the performance of employees assigned to hot sales, marketing, or communication.
Mystery Shopper Research allows for the acquisition of strategic information about customer concerns and needs.
Through mystery shopper studies conducted by BİNOM Research and Consulting Services, the strengths and areas for improvement of companies are revealed through objective evaluation.