BİNOM Research and Consulting Services forms focus groups of 6-8 people selected from the target consumer audience and conducts meetings managed by expert moderators within an appropriate flow plan to provide the most suitable and effective qualitative research solutions for products or brands.
Depending on the scope of the research, BİNOM Research and Consulting Services also offers services such as extended focus groups (approximately 3 hours), mini groups (4-5 participants), and product use focus groups (product performance testing).