In today's consumer society, children grow up surrounded by consumption habits from the day they are born, and the formation of brand perception and brand loyalty that will last a lifetime begins before elementary school.
Advertising campaigns targeting children worldwide have reached an annual total of 16 billion dollars, and children's annual consumption spending is estimated to be 150 billion dollars.
BİNOM Research and Consulting Services provides the most reliable and cost-effective research services for organizations that want to explore the marketing world through the eyes of children and strengthen the bond between brands and children (ages 0-14); offering the fastest and most effective research solutions with its expert team and technological capabilities.