BİNOM Research and Consulting Services conducts one-on-one in-depth interviews with target individuals within qualitative research, allowing participants to speak freely and express their genuine feelings, particularly on personal and sensitive topics, through an unstructured and free-flowing discussion plan.
In-depth interviews;
Are the ideal method used when personal or sensitive information that cannot be discussed in a group setting is needed.
They are also used to reach individuals who cannot participate in focus groups or have busy schedules (e.g., businesspeople, doctors, etc.).
They are also used to elaborate on certain concepts in the initial stages of surveys.