Within the scope of potential market analysis, BİNOM Research and Consultancy Services provides the most effective solutions in the following areas:
Understanding consumers general usage habits and attitudes towards products and services,
Positioning the brand against competitors to gain insights into the overall market,
Gathering information to develop marketing strategies,
Conducting SWOT analyses to identify unmet needs or gaps in the market that may create new opportunities,
Collecting consumer insights to define features to be tested in the quantitative phase,
Organizing extended focus group meetings.