A companys brand constitutes more than half of the companys total value. Therefore, the topic of brands and the strategic management of brands has become one of the most critical issues faced by companies. Companies develop and implement comprehensive strategies to increase brand value and achieve sustainable competitive advantage.
The strategic management of brands is not limited to adapting to current market conditions but also includes adapting to changing consumer demands and new technologies. In this context, data analytics, customer insights, and innovative approaches play a crucial role in ensuring the long-term success of brands.